There is also another green neon sign of shrek just down the road above a billboard on Parliament Street.
I think this is a marketing campaign by Sky to advertise which movies are available around xmas on the movie channels.
Could the rabbit be the were-rabbit from Wallace and Gromit? Its eyes are swirly too.

GREAT!

Quality!

Vegas hits Liverpool. Weird.

Great processing, the light glow is amazing!

incredible! i wish they did stuff like that around here!

Wasn't it "follow the _white_ rabbit"? Bizarre is the very word, even though they might have gone even further I can imagine... Anyway, an interesting idea captured awfully well. :)
cheers,
Kristian

Agree with Mark.....surreal is the word that came to mind. Very cool.

incredible. There is so much to see in this image and the processing work really is top notch. Great stuff

Deep color and motion impression of the sky. The neon light is nicely captured and controlled so no details are lost. This is an all around awesome HDR image!

Very bizarre and makes a great strong shot.

That is completely surreal! ;-) Liverpool seems to be a fun place photographers at the moment....

Awesome image it really pops out of the screen. Great hdr work, love the lighting and tones.

Wow - that's very odd. What does a rabbit have to do with the biennial? Nice shot.

Boy oh boy oh boy ... this is so good. The neon light is just incredible. Wow!...